In January Google ended Project Titan, an initiative to blanket the earth in Wi-Fi with the help of solar-powered drones. It was the latest in a series of Google’s moonshot projects being closed. With the announcement, some in the media concluded that the Google moonshot was essentially dead.
“Moonshots” is the term favored by the company’s exploratory arm, known as X, which states on its website: “Our mission is to invent and launch ‘moonshot’ technologies that we hope could someday make the world a radically better place.”
The notion of moonshots is a hugely appealing idea, whether you are an enterprise working on a market innovation, a nonprofit organization tackling societal problems, or a government trying to govern better. Whatever our sector or focus, we need to be able to think big and execute on those ideas successfully, otherwise we are stuck making incremental advances.