Hi, I'm John Geraci

  • I am Co-Founder and Head of Product for outside.in.

    And I write about people, cities and technology on my blog.

    I have some other exciting projects I'm working on as well, which you can hear about on my Twitter feed.


  • Some Things I've Done in the Past

    Neighbornode  May, 2004
    Neighbornode is a network of neighborhood bulletin boards operating on wireless routers in people's homes. The bulletin boards allow all of the neighbors on a single street to communicate with one another. Additionally, each bulletin board is connected virtually to other boards in the area, so that messages can be passed from block to block. The project was started in the East Village of NYC and quickly grew to include nodes all over the U.S. and as far away as Spain and the UK.  
    Neighbornode was part of my graduate studies at NYU's ITP.

    New York Times: Where Good Wi-Fi Makes Good Neighbors 
    Popular Science: Free Neighborhood Wi-Fi

    Grafedia  January, 2005
    The idea of Grafedia was to extend the definition of the web to include physical surfaces, by allowing people to 'link' hand-written text anywhere to online media. In so doing, any wall or surface could essentially become a hyperlinked web page, and the distinction between web and non-web would disappear. Grafedia popped up in cities all over the world before I ended the project in 2006. 
    Grafedia was part of my graduate studies.

    Wired: It's Not Graffiti, It's Grafedia 
    New York Times: The Web Behind the Scrawl 
    Christian Science Monitor: The Web is all around us - even on the walls 

    Foundcity  April, 2005
    The premise of Foundcity was 'del.icio.us applied to physical space', and the project was the first to apply the web notion of tagging (then a new practice called 'folksonomies') to the physical world via online maps. The site was an attempt to take the "web is everywhere" notion of Grafedia and make it more applicable to people's everyday lives. 
    Foundcity was my graduate thesis project.

    Douglas Rushkoff: Phone App Writers - The Next Generation 

    Pheeder  July, 2006
    Pheeder was networked voice messaging - it allowed you to send a voice note to all of your friends at once, and then allowed them to reply to that message, or forward it on to their friends, and so on. Started with Sunny Bates and Cory Forsyth, Pheeder was the first project I created after NYU, and was my first foray into the world of startups. We moved on to other projects before Pheeder got funded, but it was an invaluable experience in terms of learning what makes startups work.

    Forbes.com: Calling All Bloggers (video) 

    You can write me at geraci@subfuzz.com.